Content marketing is extremely important for businesses and brands to grow, so there are few common mistakes companies should avoid. In general, they need to understand their audience, create engaging and quality content, and not stray from their main focus. On top of that, brands should create a consistent marketing strategy to engage potential customers, and follow proper search engine … [Read more...]

Creating Facebook Audiences can be easy, but it seems hard because of the many different targeting options that are out there. To best use Facebook Ads, you should make sure that only the best audience is seeing your content since it's the best for your budget. Read on to learn how to target the right people on Facebook for your content, how to optimize your content and audience, and how to use … [Read more...]

Before reading this third installment on Facebook Pixel, make sure you've caught up with parts 1 and 2. A Facebook Audience gives you a group of user profiles to use in your marketing campaigns, and fall into categories like Website Traffic or Customer List. Here are some things you should be thinking about when trying to design your Facebook Ads campaign, including who you're trying to reach and … [Read more...]

Audience-driven marketing is a new way of marketing that focuses on the customer's wants. The old way of marketing was to design and make a product and then advertise the product to people. It is called customer-centricity and it is telling the customer what the company thinks that the customer wants. The company can buy ads but in reality it can never reach all its customers. Audience-centricity … [Read more...]