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20 Common Content Marketing Mistakes To Avoid in 2020

April 1, 2020 By Team Post Leave a Comment

Content marketing is extremely important for businesses and brands to grow, so there are few common mistakes companies should avoid. In general, they need to understand their audience, create engaging and quality content, and not stray from their main focus. On top of that, brands should create a consistent marketing strategy to engage potential customers, and follow proper search engine … [Read more...]

Filed Under: Summary

How to Create Amazing Facebook Audiences You Can Actually Sell To

March 31, 2020 By Team Post Leave a Comment

Creating Facebook Audiences can be easy, but it seems hard because of the many different targeting options that are out there. To best use Facebook Ads, you should make sure that only the best audience is seeing your content since it's the best for your budget. Read on to learn how to target the right people on Facebook for your content, how to optimize your content and audience, and how to use … [Read more...]

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Why Audience Matters

March 29, 2020 By Team Post Leave a Comment

Before reading this third installment on Facebook Pixel, make sure you've caught up with parts 1 and 2. A Facebook Audience gives you a group of user profiles to use in your marketing campaigns, and fall into categories like Website Traffic or Customer List. Here are some things you should be thinking about when trying to design your Facebook Ads campaign, including who you're trying to reach and … [Read more...]

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The Art of Audience-Driven Marketing: Stop Selling Products, Start Building Audiences

January 5, 2020 By Team Post Leave a Comment

Audience-driven marketing is a new way of marketing that focuses on the customer's wants. The old way of marketing was to design and make a product and then advertise the product to people. It is called customer-centricity and it is telling the customer what the company thinks that the customer wants. The company can buy ads but in reality it can never reach all its customers. Audience-centricity … [Read more...]

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The Power of Impression-Based Campaigns to Grow Your Brand via @gmehrguth

December 13, 2019 By Team Post Leave a Comment

As a digital marketer the primary focus is driving traffic to get leads, promote and get sales.  A lot of ads in don't ever get clicked, so using branding in those ad impressions generates some value. Using pixel tracking to re-target the user by promoting a personified ad and increase conversions significantly.  However, those conversions were not of people with high intent to buy. Impression … [Read more...]

Filed Under: Features, Summary

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