Creating Facebook Audiences can be easy, but it seems hard because of the many different targeting options that are out there. To best use Facebook Ads, you should make sure that only the best audience is seeing your content since it’s the best for your budget. Read on to learn how to target the right people on Facebook for your content, how to optimize your content and audience, and how to use Facebook Audience to help you out with the process.
- To get a justifiable return on your Facebook ad investment, you must ensure that your ads only appear for those most relevant of audiences.
- Unlike say AdWords, where people go to buy, Facebook is not skewed to be a buying domain.
- In fact, Facebook does not even offer marketers keyword options. Audience definition is entirely on the marketer.
“By significantly reducing the number of people in each audience, you can cater your creative to the characteristics of and actions taken by a group of prospects, improving your chances of success.”