Audience-driven marketing is a new way of marketing that focuses on the customer’s wants. The old way of marketing was to design and make a product and then advertise the product to people. It is called customer-centricity and it is telling the customer what the company thinks that the customer wants. The company can buy ads but in reality it can never reach all its customers. Audience-centricity marketing is what is being done by Netflix and Amazon. These companies listen to their customers and then develop their products around what the customer wants and needs.
- There are two important business models that most companies tend to follow with regards to marketing
- Data mining and machine learning are making companies more efficient at providing you what you’d like
- The ability to scale concepts and tailor content is a key component for businesses
“Audiences have become so important to businesses that, in one sense, they have become the product.”