Before reading this third installment on Facebook Pixel, make sure you’ve caught up with parts 1 and 2. A Facebook Audience gives you a group of user profiles to use in your marketing campaigns, and fall into categories like Website Traffic or Customer List. Here are some things you should be thinking about when trying to design your Facebook Ads campaign, including who you’re trying to reach and more. Read on for more Facebook Pixel tips.
- Facebook Audiences are user profiles categorized by Facebook Ad Manager due to various different criteria.
- With the Customer List function, you can upload a list of contacts and then have Facebook match them to existing user profiles.
- The Lookalike audience feature lets you find users who are similar in some way to one of your current audiences.
“Audiences created from Facebook Sources include interactions that users have had on-platform with your brand. This can be a video view, brand or event page view, lead form completion, etc.”